── Ad Management · A to Z

We don't make your ads.
We make them make money.

Anyone can ship an ad. We manage everything it needs to turn spend into profit — end to end, 24/7, steering by your books.

The three dialsevery management decision moves one of these
ROAS
Return on ad spend

More money out of every dollar you already spend.

  • Losers cut by real profit — not the platform grading itself
  • Budget moved to the winner every 15 minutes, across channels
  • New creative shipped before the old ad wears out
Measured from Shopify & QuickBooks, never the ad manager.
AOV
Average order value

More money out of every order the ads bring in.

  • Bundles, thresholds and upsells managed like media
  • The landing page kept true to the ad's promise
  • Price and offer tests flown with the same kill rules as ads
Same spend, same clicks — each order carries more revenue.
LTV
Customer lifetime value

More money out of every customer, long after the click.

  • Your existing customers excluded — spend only hunts new money
  • Targeting steered toward the buyers who come back
  • Paid synced with retention, so the second order costs nothing
We optimize the customer, not just the click.
The networkdistribution the auction can't sell you
800M+
followers of in-house reach

Your ads don't just enter the auction. They ride our network.

We operate an in-house, omnipresent media reach of over 800 million followers' worth of local and broadband pages across all platforms within our networks — placements we own the relationships on, ready to run your ads alongside the paid channels.

Local pagesBroadband reachAll major platformsIn-network placements
The manifestwhat “everything” means, in writing
01
Account audit & restructure

The full teardown first — structure, settings, history, waste.

02
Tracking wired honest

Pixel + conversions API, server-side, tied to real orders.

03
Budget & bid management

Rebalanced every 15 minutes by marginal profit, 24/7.

04
Creative testing & rotation

Whoever makes your ads — we decide what runs, scales and dies.

05
Audience & suppression

Seed, exclude, retarget — synced from your CRM as hashed audiences.

06
Landing page & funnel

The page is part of the ad. We manage both sides of the click.

07
Offer & price testing

AOV is a managed number, not an accident of the catalog.

08
Policy & compliance pre-flight

Every asset cleared against platform policy before it spends.

09
Attribution & incrementality

MMM and holdouts — what actually moved revenue, post-ATT.

10
Profit reconciliation

Platform numbers checked against your books, every run.

11
War-room reporting

Every decision logged to Slack in plain English, as it happens.

12
Zero-based budget resets

Each quarter the plan re-earns every dollar from scratch.

From account audit to zero-based budgetsA to Z isn't a slogan, it's the scope of work.
Ground truththe gap most owners have never seen quantified

What the platform claims vs. what your books say.

Demo data — yours comes from your Shopify & QuickBooks
The ad platform's scorecard$31,400
Revenue the ad manager says the ads produced this month.
Your books$22,100
Orders that actually landed — after returns, COGS, and sales the ads claimed but didn't cause.
The gap
$9,300
30% of the scorecard isn't real money.

Every decision the desk makes steers by the green number. If you've only ever seen the purple one, that's the ad platform grading its own homework.

The economicsone flat retainer · 0% of ad spend · nothing else

The math is printed. The invoice just follows it.

One flat retainer, 0% of ad spend — the row on the right is what agencies and enterprise platforms typically charge at the same spend (10–20% of spend at agencies; $4k+ minimums plus 3–5% of spend on the enterprise platforms). No setup fees, no seats, no credits, and ad spend is still paid by you, straight to the platforms. Double your budget tomorrow and your invoice doesn't move.

Pilot
agency at $15k spend: ~$2,250+
agency at $50k spend: ~$5,000–$7,500
$1,495 flat
Squadron
agency at $100k spend: ~$10,000+
agency at $250k spend: ~$25,000+
$2,995 flat
Fleet Command
platforms at $500k spend: $15k–$25k
platforms at $1M spend: $30k–$50k
$5,995 flat

On the record: we've charged a % of spend before — 8/6/4, then 5/3.5/2 — and we retired it, because any fee that grows with your budget makes “spend more” the house position. Flat is the only pricing where our advice has no side. Your exact math is in the Growth Calculator.

PILOT
Pilot
$1,495/mo
Flat — 0% of ad spend, ever
Up to $50k/mo managed
Fly with Pilot →
SQUADRON
Squadron
$2,995/mo
Flat — 0% of ad spend, ever
Up to $250k/mo managed
Fly with Squadron →
FLEET
Fleet Command
$5,995/mo
Flat — 0% of ad spend, ever
Unlimited spend managed
Commission Fleet Command →

Your ads deserve a manager, not another maker.

Run a full flight for 30 days. If it hasn’t cut waste and shipped work that moves your numbers, we’ll make it right or part as friends — no lock-in, and your accounts and data leave with you.

── Creative only · Just the ads

Don't want the autopilot?
We'll just build the ads.

No management retainer, no account under our wing — PHX creates your ads only, engineered with a viral touch and handed straight to you to run wherever you spend.

The viral touchcreative engineered to travel
01
First-3-second hooks

Every cut is built to stop the thumb before the skip — the opening frame earns the next one.

02
UGC-native formats

Shot and paced like the feed it lives in, not like an ad that wandered in from TV.

03
Trend-aware angles per platform

Meta, TikTok and Google each get their own angle — what travels on one rarely travels on all three.

04
Pre-tested in silico

Variants scored by synthetic buyers before a dollar of spend — you launch the winners, not the guesses.

You own every asset. Run it anywhere.

Fresh creative on demand — platform-native copy sets, policy-cleared, with on-brand visual briefs. No spend fee, no lock-in. The files are yours the moment they ship.

Platform-native copy setsPolicy compliance screenOn-brand visual briefsFresh creative on demand
from
$1,495/mo
Flat monthly — creative only, no spend fee

Stop managing ads.
Start flying them.

Your competitors are still clicking. Put a pilot in the seat and let your spend climb to profit on its own.