── Ad Management · A to Z

We don't make your ads.
We make them make money.

Creation is the easy part — anyone can ship an ad. PHXGrowth manages everything the ad needs to turn spend into profit: account structure, tracking, budgets, bids, testing, audiences, compliance, the funnel behind the click and the reporting above it. End to end, 24/7, steering by your books.

The three dialsevery management decision moves one of these
ROASReturn on ad spend

More revenue out of every dollar you already spend.

  • Losers cut by contribution profit — not the platform's self-graded ROAS
  • Budget rebalanced toward marginal return every 15 minutes, across channels
  • Creative rotated on the fatigue signal, so winners never decay unwatched
  • Incrementality checks — holdouts, not last-click folklore — keep the number honest
Measured from Shopify & QuickBooks, never the ad manager.
AOVAverage order value

More revenue out of every order the ads bring in.

  • Offer architecture managed like media: bundles, thresholds, post-purchase upsells
  • Landing pages kept congruent with the ad promise — message match is a KPI
  • Price-point and offer tests flown with the same kill rules as ad tests
  • The checkout path audited every quarter — leaks fixed before budget scales
Same spend, same clicks — each order carries more revenue.
LTVCustomer lifetime value

More revenue out of every customer, long after the click.

  • Prospecting seeded from your best repeat cohorts — not lookalike guesswork
  • Existing customers suppressed, so spend only hunts new money
  • Acquisition steered toward the cohorts that actually repurchase
  • Paid synced with retention flows, so the second order costs nothing
The pilot optimizes the customer, not just the conversion.
The manifestwhat “everything” means, in writing
01
Account audit & restructure

The full teardown first — structure, settings, history, waste.

02
Tracking wired honest

Pixel + conversions API, server-side, tied to real orders.

03
Budget & bid management

Rebalanced every 15 minutes by marginal profit, 24/7.

04
Creative testing & rotation

Whoever makes your ads — we decide what runs, scales and dies.

05
Audience & suppression

Seed, exclude, retarget — synced from your CRM as hashed audiences.

06
Landing page & funnel

The page is part of the ad. We manage both sides of the click.

07
Offer & price testing

AOV is a managed number, not an accident of the catalog.

08
Policy & compliance pre-flight

Every asset cleared against platform policy before it spends.

09
Attribution & incrementality

MMM and holdouts — what actually moved revenue, post-ATT.

10
Profit reconciliation

Platform numbers checked against your books, every run.

11
War-room reporting

Every decision logged to Slack in plain English, as it happens.

12
Zero-based budget resets

Each quarter the plan re-earns every dollar from scratch.

From account audit to zero-based budgetsA to Z isn't a slogan, it's the scope of work.
The economicsone retainer + a % of managed spend · nothing else

Priced to win when you do.

Every managed flight plan is a flat retainer plus a performance fee on the ad spend we actively manage — 8% on Pilot, 6% on Squadron, 4% on Fleet Command. The rate falls as you scale, it's computed on spend we manage — never on your revenue — and ad spend itself is paid by you, directly to the platforms, from your own accounts.

That's the whole bill. No setup fees, no seat pricing, no “creative credits.” It replaces the media buyer, the analyst, the funnel consultant and the reporting stack — month to month, no lock-in, under the 30-day flight check.

Pilot
$30k/mo spend
$5,000 + 8% × $30k
$7,400/mo all-in
Squadron
$150k/mo spend
$12,500 + 6% × $150k
$21,500/mo all-in
Fleet Command
$500k/mo spend
$30,000 + 4% × $500k
$50,000/mo all-in

Worked examples at typical spend for each tier — your exact math is in the Growth Calculator.

PILOT
Pilot
$5,000/mo
+ 8% of ad spend
Up to $50k/mo managed
Fly with Pilot →
SQUADRON
Squadron
$12,500/mo
+ 6% of ad spend
Up to $250k/mo managed
Fly with Squadron →
FLEET
Fleet Command
$30,000/mo
+ 4% of ad spend
Unlimited spend managed
Commission Fleet Command →

Your ads deserve a manager, not another maker.

Run a full flight for 30 days. If it hasn’t cut waste and shipped work that moves your numbers, we’ll make it right or part as friends — no lock-in, and your accounts and data leave with you.

Stop managing ads.
Start flying them.

Your competitors are still clicking. Put a pilot in the seat and let your spend climb to profit on its own.