── Growth Calculator · projection instrument

How many customers can
your spend actually buy?

Same budget, tighter flying. Drag the levers — every instrument on the panel reacts live, down to the flight plan that fits and whether the lift would pay for it.

Your inputs
Set these to your business — or start from a preset.
Monthly ad spend$10k
Current cost per customer$60
Average order value$120
Profit margin45%
Model assumes ~28% lower CAC and ~42% more leads from pre-tested creative + tighter targeting, compounding month over month as winning tests stack. Illustrative — not a guarantee. Your real numbers depend on offer, margin and market.
+65
New customers / mo
vs. today
+648
New leads / mo
vs. today
+$3.5k
Added profit / mo
same budget, at cruise
Cumulative added profit · 12-month trajectory
$42k by month 12
$25k$50km1m3m6m9m12
Customers per month
Today167 customers
PHXGrowth231 customers
Leads per month
Today667 leads
PHXGrowth1,315 leads
Plan fit · from your spend
Pilot$1,495/mo Flat — 0% of ad spend, ever

At cruise, the projected lift covers the Pilot retainer 2.3× over — the engine pays for itself, then keeps climbing.

2.3×
retainer coverage
Fly with Pilot →
Your flight plan · built live from your inputs
Pays for itself from month 8

Same $10,000/month budget, flown tighter: calibrate to a $43 cost per customer in the first quarter, climb to 231 customers and 1,315 leads per month by month 8, then compound — projected $42,000 in cumulative added profit by month 12, with the Pilot plan paying for itself from month 8.

Months 1–3
Calibration

Rebuild the funnel around a $43 cost per customer — down from $60 — without touching total budget.

  • ▸Wire full-signal tracking (pixel + conversions API) and audit the account structure before a dollar moves.
  • ▸Launch ~4 pre-tested creatives per month — every concept scored on synthetic buyers before it spends.
  • ▸Split the $10,000 budget $7,000 proven / $3,000 testing, rebalanced nightly.
  • ▸Kill rule: any ad still above $43 per customer after $86 of spend gets cut — no sunk-cost flying.
Target: Cost per customer at $43 (−28%) by end of month 3; roughly $702 cumulative added profit banked.
Months 4–8
Climb

Scale what calibration proved — winners get budget, the lead engine widens, and the gains start compounding.

  • ▸Scale winning ads 20–30% per week while cost per customer holds under the $43 guardrail.
  • ▸Widen targeting off the winner data — projected lead flow climbs from 667 to 1,315 per month (+42%).
  • ▸Raise blended order value past $120 with bundles and post-purchase upsells — margin does the rest.
  • ▸Keep ~2 fresh creative tests per month so fatigue never stalls the climb.
Target: Roughly $14,195 cumulative added profit by month 8, with 231 customers per month on the board.
Months 9–12
Cruise & Compound

Lock the machine in: portfolio-level optimization, honest measurement, and a creative vault that keeps winning.

  • ▸Rebalance budget across channels at the portfolio level — profit steers, not any single platform’s scorecard.
  • ▸Run incrementality checks so every reported dollar of lift is real, not the ad platform grading its own homework.
  • ▸Bank every winning concept into a creative vault — new tests iterate on proven DNA instead of starting cold.
  • ▸Quarterly strategy review: reset targets from actuals and point the next four quarters higher.
Target: Projected $42,000 cumulative added profit by month 12 — a run-rate of +65 customers and $3,500 added profit per month.
Beam this flight plan to your inbox.
The full write-up — every phase, move, target and the month-by-month trajectory — rebuilt from your exact inputs and sent as one document.
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