── Run this against anybody. Including us.

The five-minute agency checklist.

Seven questions any honest ad agency can answer in writing in five minutes. Tick the ones the agency you're vetting will actually answer — our own answers are printed beside each one, including the one we don't fully pass yet.

Our answer

The same number. A flat base plus a published % of managed spend — 5/3.5/2 by tier, below the 8/6/4 we once charged — printed on the pricing page before you ever call.

Our answer

Every price, every tier, published in full.

Our answer

Yours, always, in your name from day one. Leaving moves nothing because nothing ever left. Published in The Exit Promise.

Our answer

5 business days, zero fees, confirmed in writing. Published.

Our answer

Every move the desk makes is logged in plain English with the money attached. The live client log ships with your account; the demo is on our homepage.

Our answer — honestly, not yet

Honest answer: our public record of stop-calls starts now — we're a new desk and we won't invent history. Our fee model is the only one in this list that makes the sentence free to say.

Our answer

The person who signs you runs your desk, backed by ten software operators on a 15-minute loop that only ever work your account.

0 / 7 answered in writing
Walk away.

They won't put the basics in writing. Whatever the pitch sounded like, you'd be buying a monthly invoice and hope.

The industry patterns referenced above are documented across public client reviews of this category — no single company. Print this page and take it to your next agency call.